Creator Terms

These terms apply to you if you register a channel on 24 Frames and publish videos, music, Shorts or live streams. They add to the Terms of Service, which still apply. In short: you keep ownership of your work; you give us a licence to host and stream it inside the service; you promise that you hold every right in it, including every music right, because we hold none for you; you label it honestly; and if someone shows that it infringes their rights, we take it down and, if it keeps happening, we close your channel. There is no payment or revenue share on 24 Frames today.

1. Becoming a creator

1.1 Any account holder who meets the age requirement in the Terms of Service can register a channel. When you do, you confirm three things:

• that you own or hold the rights to everything you will publish;
• that the declarations you make about each title will be honest; and
• that you have read and will follow the Community Guidelines.

1.2 Those confirmations are promises to us. These terms explain what they mean.

1.3 You must be at least [MINIMUM AGE]. If you are registering a channel for a business or organisation, you confirm that you have the authority to bind it, and "you" in these terms includes it.

1.4 Your channel is yours. Do not sell, lend or transfer it without our written agreement.

2. What you keep and what you give us

2.1 You own your content. Publishing on 24 Frames does not transfer ownership of anything to us. You are free to publish the same work elsewhere.

2.2 The licence. So that we can run the service, you grant [COMPANY LEGAL NAME] a non-exclusive, worldwide, royalty-free licence to:

• host, store, copy and back up your content;
• encode and transcode it into the formats, sizes and bit rates needed to deliver it to different devices and connections;
• stream and otherwise deliver it to viewers inside the app and on the 24 Frames website, including as encrypted downloads for offline viewing inside the app;
• make previews, thumbnails, artwork, stills, short clips and waveforms from it, and display your channel name, avatar and metadata alongside it;
• show it in the catalogue, in rails and recommendations, in search results, in the Shorts feed, in share-link previews and in promotion inside the service;
• record your live streams and publish the recording as a replay on your channel; and
• add labels, declarations and other notices to it as these terms and the Content Policy require.

2.3 You allow us to pass this licence on to the service providers that host, encode, deliver and secure the service for us, for those purposes only.

2.4 How long it lasts. The licence lasts for as long as the content is on the service. When you delete a title, or we remove it, the licence ends, except that copies may remain in caches, content-delivery edges and backups for a wind-down period of up to 30 days, and we may keep a copy where we need it to deal with a legal claim, a report or a lawful request from the authorities, as the Privacy Policy and Data Retention policy describe.

2.5 What the licence does not cover. It does not let us sell your content, license it to third parties for use outside the service, or use it in advertising for anything other than your content and 24 Frames itself.

2.6 Promotion inside the service. We may use short clips, stills and artwork from your content to promote your content and the service inside the app and on the 24 Frames website, always with your channel name. We will not use your content in marketing outside the service without asking you.

2.7 Moral rights. Where the law lets you, you agree not to object to the technical changes in 2.2, such as transcoding, trimming and cropping for thumbnails and previews. We will not present your work in a way that is intended to damage your reputation, and we will always name your channel as the source.

3. Rights: you must hold every one

3.1 The rule. You may publish a title only if you own, or hold a licence from the owner for, every right in every part of it, for the whole world, for as long as it is on the service. "Every part" includes:

• the video and the images in it;
• the script, story, dialogue and any text;
• the music composition, meaning the melody and the words;
• the master recording of that music;
• the performances of every performer, including musicians, singers, actors and voice artists;
• any samples, loops, stems, beats or interpolations, however short;
• cover versions, remixes, mashups and translations, which need the rights in the original work;
• background music, including anything playing in a shop, car or room where you filmed;
• the right to synchronise music with moving images, which is separate from the right to play the music;
• artwork, logos, fonts and graphics;
• clips from films, television, games, sport or other people's videos; and
• any trade marks, names and likenesses used in a way that needs permission.

3.2 Music licensing. [MUSIC LICENSING STATEMENT]

3.3 Do not rely on us. Unless the statement in 3.2 says otherwise, 24 Frames holds no music licence that covers your content. Nothing on the platform gives you a right to use a piece of music. If a song is not yours, or you do not hold a written licence covering the composition, the recording, the performers and the synchronisation, do not use it.

3.4 No other people's works. Do not upload films, series, episodes, songs, albums, sport, concerts or clips that belong to someone else: not in part, not with credit, not because you could not find the owner, and not because it is already elsewhere on the internet. Exceptions for quotation or commentary vary from country to country, and we will not rely on them for you.

3.5 Live streams. You must not rebroadcast other people's content on a live stream, including television, radio, sport, films, concerts, games whose audio you do not hold rights to, and other people's streams. Music you play during a stream is subject to the same rule as music in a video, and the replay is a new copy.

3.6 Public domain and open licences. If you rely on a work being in the public domain, or on an open licence, you are responsible for being right about it and for meeting the licence's conditions, such as attribution.

3.7 Keep your records. Keep copies of every licence, release and permission. If we receive a claim, we will ask you for them.

4. What we do when someone claims infringement

4.1 Anyone can report a title in the app as infringing, and rights holders can send a formal notice under the Copyright and Takedown Policy. That policy explains the notice, the counter-notice and the timing.

4.2 When a claim is upheld, we remove the title from the service, or disable the claimed part where that is possible. The title stops being available to viewers, and downloads that viewers have made may stop playing. We record a copyright strike against your channel.

4.3 If you believe the claim is wrong, send a counter-notice as the Copyright and Takedown Policy describes. If the claimant does not take the matter further within the period stated there, we may restore the title and remove the strike.

4.4 Repeat infringement. If three notices against your channel are upheld within twelve months, we close the channel and may close your account. Strikes are applied by our staff by hand while the tooling to apply them automatically is built. A single case of deliberate, large-scale infringement, such as uploading a whole film or album, can lead to closure at once.

4.5 We may also remove content on our own initiative when we have good reason to believe it infringes, without waiting for a notice.

4.6 Removal of a title for infringement does not entitle you to anything from us.

5. People in your content

5.1 You are responsible for everyone who appears in your content, whether they are recognisable by face, voice, name or otherwise.

5.2 Get consent. Where the law or common decency requires it, get the consent of the people who appear in your content before you publish, and keep a record. This applies with particular force to anyone shown in a private setting, anyone identifiable in a sensitive situation, and anyone whose voice or likeness is used synthetically.

5.3 Minors. If a person under 18 appears in your content, you must have the consent of their parent or guardian. You must not publish anything that sexualises them, puts them at risk, or reveals where they can be found. The Content Policy and the Community Guidelines set out further rules, and breaches involving minors are treated as the most serious kind.

5.4 Guests on live streams. The same rules apply to anyone who joins your stream.

6. The declarations

6.1 Each time you publish, you declare whether the title is made for kids, is adults only, contains altered or synthetic content, and contains paid promotion. The Content Policy explains each one. Viewers see the last two as labels.

6.2 You must answer honestly and keep the declarations correct if the title changes.

6.3 A false declaration is a breach of these terms. Depending on what it hid, it can lead to the title being removed, the declaration being corrected by us, a warning, a temporary restriction on your channel, or closure, as Moderation and Appeals sets out. A false "made for kids" answer, a false "no" to adults only, a deceptive synthetic without the label, or hidden paid promotion is treated as serious.

7. What we may do with your content

7.1 Transcode and adapt. We encode your content into the formats we need, and we may crop, scale or trim it for thumbnails, previews and different screens.

7.2 Add labels. We add the labels the Content Policy requires, and we may add notices such as content warnings.

7.3 Insert ads. We may show ads before, during, after or alongside your content. Every ad is labelled "Ad" or "Sponsored". Ads are not shown on titles marked made for kids. The Advertising Policy sets the rules advertisers must follow. You do not choose the ads and you are not responsible for them.

7.4 Promote. We may feature your content in rails, recommendations, search, the Shorts feed and promotional placements inside the service, and use short clips and stills to do so.

7.5 Record live streams. Every live stream is recorded and published as a replay on your channel. You can delete the replay.

7.6 Territories and dates. The studio lets you set territories and a start and end date for a title. We enforce the dates. We do not enforce the territories today, so do not publish anything for which you hold rights in some countries but not others.

7.7 Analytics. We show you aggregate figures about how your content is watched. You do not see who watched.

8. No payment today

8.1 24 Frames does not pay creators today. There are no payouts, no revenue share, no tips, no subscriptions, no rentals, and no other money changing hands through the service. Ads that appear with your content do not generate any payment to you.

8.2 If we introduce a programme that pays creators, it will have its own terms and its own sign-up. Nothing in these terms promises that we will, or says what it would look like.

8.3 You may not sell access to your content through 24 Frames, or charge viewers for it through the service.

9. Deleting content and leaving

9.1 You can delete any of your titles at any time. When you do, it stops being available to viewers, and the licence in section 2 ends, subject to the wind-down period in 2.4.

9.2 Copies may persist briefly in caches, content-delivery edges and backups for that period. Encrypted downloads that viewers made before you deleted the title remain on their devices, though they may stop playing.

9.3 To close your channel, delete your titles and email [PRIVACY CONTACT EMAIL]. Until in-app deletion exists, that is the way to ask. Closing your channel does not close your viewer account unless you ask for that too.

10. Channel suspension and closure

10.1 We may restrict your channel, remove titles, stop you from going live, or close your channel if you break these terms, the Terms of Service, the Content Policy or the Community Guidelines, if we are required to by law, or if we reasonably believe your channel is being used for fraud, abuse or harm.

10.2 We follow the ladder in Moderation and Appeals: warning, removal, temporary restriction, closure. Serious breaches, including anything involving the sexual exploitation of minors, deliberate large-scale infringement, or credible threats, skip the ladder.

10.3 Today our tools let us remove a title. Other steps are applied by staff by hand. We tell you what we have done by the means we have, which today means email or text message where we hold them; in-app notices are being built. You can appeal as Moderation and Appeals describes.

10.4 If we close your channel, the licence in section 2 ends for all your titles at the same time, subject to 2.4, and you may not open another channel without our written permission.

11. Your responsibility to us

11.1 If a third party brings a claim against us because your content infringed their rights, because you did not have the consent of someone who appears in it, because you made a false declaration, or because you otherwise broke these terms, you agree to cover our reasonable losses, costs and legal fees from that claim, to the extent it was caused by you.

11.2 We will tell you about the claim promptly, give you the chance to take over its defence with lawyers we do not reasonably object to, and not settle it on your behalf in a way that admits fault without your agreement. You must not settle a claim in a way that imposes obligations on us without our agreement.

11.3 This does not apply to the extent the claim was caused by our own breach or negligence.

12. Our responsibility to you

12.1 The disclaimers and limits in the Terms of Service apply to these terms too.

12.2 We do not promise any level of views, promotion or placement. Rails, recommendations and search are ours to run.

12.3 We may change the formats, features and tools available to creators. Where a change removes something you rely on, we will try to give notice.

13. Changes, law and notices

13.1 We may change these terms in the same way as the Terms of Service, with notice for significant changes.

13.2 These terms, and any dispute about them, are governed by [GOVERNING LAW AND COURTS]. [DISPUTE RESOLUTION CLAUSE]

13.3 Notices to us go to [LEGAL NOTICES EMAIL]. Copyright notices and counter-notices go to [COPYRIGHT AGENT EMAIL], as the Copyright and Takedown Policy describes.